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Banners and Pop-Up Advertising Print E-mail
Written by Imran   
Where do we start with these two rotten eggs?  While a few programs that use these two types of advertising do actually work, the majority of them are bottomless money pits.  Both of these focus on traffic and not performance.  So lets start with banners since they are one of the first big marketing plans that surfaced years ago. Where do we start with these two rotten eggs?  While a few programs that use these two types of advertising do actually work, the majority of them are bottomless money pits.  Both of these focus on traffic and not performance.  So lets start with banners since they are one of the first big marketing plans that surfaced years ago.

Banner ads hit the market with a strong force in the 90’s and were the coolest thing since sliced bread.  It
was a way to get your company name or service in front of millions of people when they opened any major website.  The typical way to show banners were on the top middle of the page or bottom middle. Usually the top middle was where you would always see a banner.

Well you can still see banners all over the internet, but it isn’t the best form of marketing.
The way  banner advertising worked when it first launched was by
impressions.  An impression is basically when the image is shown.  So every time someone opens the page with your banner on it, that counts as an impression.  When you purchased banner space you would purchase impressions, so you would start out with anywhere from 100,000 to 5 million impressions.  If it was a
really busy website, your impressions could disappear really fast.

In the beginning, the same person could view your banner 100 times and it would count as 100 impressions.  Thankfully they started being smarter and only allowing the same person to count one time no matter how many times he viewed the page.
The problem with this form of advertising was it was not based on performance.  An advertiser could burn through 10 million impressions, which would cost thousands of dollars, and not receive one single click through to their website.  Of course this is a very far end of the spectrum, but it was happening.  Then the banners started to get tricked up and made flashy to catch people’s attention since no one was paying attention to them.  Before too long, advertisers started to realize this banner advertising idea, wasn’t such a good one.
Once it started dying out a bit, the idea of allowing advertisers to only pay for each click surfaced and revitalized the banner advertising market.  Allowing advertisers to only pay for actual clicks on their banners made much more sense and began to instill trust back into the market.  Even today banners still exist quite a bit.  Several studies were performed comparing banner links to simple text links and the numbers were shocking.

People just seemed to ignore the banners and go straight for the text links.  You are sure to guess what happened after these studies made it to the public…in 1998 Goto.com, now Overture.com, launched what we know today as Pay-Per-Click engines.

So while banners are still alive and kicking, be wise and careful if choosing to use this method.  Make sure you can track every single click and that you only pay for a click and not an impression.  We strongly urge you to rethink your marketing strategies and try the LinkWorth text link advertising model. Text link advertising is the next stage in online marketing with LinkWorth branding a new and exciting way of doing it. Now let’s move our focus to Pop-Up advertising.  Well about 98% of the internet users will cringe when they hear the term "Pop-Up".  There is even thousands of software programs

developed and sold that will block these pop-ups.  Large companies like <span class="caps">AOL</span>, Yahoo! and Google have built plug-ins for all web browsers to block them.  Saying what little we have said, why would anyone spend a dime on this type of advertising?  It makes no sense to do so. Pop-Up Advertising surfaced just a few short years ago and has
been a so-so model of marketing.  The goal of any pop-up ad is to "trick" the internet user and pop it up behind their current window, or pop up one when they close the other one, or just pop up one after another after another until you get so angry you shut your computer down and leave the room.

Think of it like those really annoying commercials you see or hear that drive you crazy.  Most of the time you always remember them, even though you can’t stand them, you can remember the company name or service.  Well pop-ups can be thought of in this fashion because they can drive you crazy, and you remember the
companies names.  It can also work against these companies if a customer vows to never spend a dime with them because of the annoyance.  They are everywhere and for some reason people continue to use this form of advertising.

Some swear by it saying they receive very high conversions, but the majority will agree, it’s a waste of money.
There are several different types of pop up ad campaigns to receive.  You can do the simple pop up from your website that has a special or tid bit of information to remind the customer of while shopping at your website.  There is the type that you purchase a set quantity of pop ups from a company that specializes in them, and they force them on partner websites all over the net. There are the Microsoft messenger pop up ads that will throw up plain grey window ads on windows computers if they have the messenger service enabled.  There are several other methods and techniques people use with pop ups, but the moral of the story is, people hate them.
Lets say you actually do get some pop ups past all the blockers people have on their systems now.  What do you think happens when they pop up?  They are usually closed within seconds of being opened.  Sometimes the window doesn’t get close to loading before it’s closed by the user.

There is just no reason to go this route for website marketing.  You will not only make many people angry at your company, but you will be throwing money away. Text link advertising has never looked better when comparing it to these two forms of marketing.
 
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